Suprise! Your Valentine’s Day Content Ideas Just got Sweeter
The season of love is right around the corner and Kmonae & Kompany has a list of Valentine’s Day content ideas for you and your small business. Around this time of year businesses and influencers are creating content from holiday to holiday and we want to take some of the load off of you. Using holidays as a tool to increase your value, relatability, and engagement with your audience on social media is a sure technique. If preparing effective content for Valentine’s Day gives you a slight creative block, take advantage of such tips. As you visit each idea, know that they are success worthy and easy to customize to your brand.
Content is Like a Box of Chocolate: Share a Valentine’s Day Recipe
One way to say I love you on Valentine’s Day is through taste buds. We can talk about chocolate all day long, but let’s face it, we all know dinner AND dessert both highly anticipated. Having a few specialty recipes to share with your audience as content is a great gesture to creating value and building engagement. How, you ask? Well it’s quite simple– creating a post that requires a click, or a ‘saved for later’ tap bumps your content right up in the algorithm. This is where the caption comes into play the most, if the image isn’t worth saving, the caption must be!
Love at first Like: Create a List of Date Ideas
We are so not waiting until the day of to create Valentine’s Day content #immediatelyno, and definitely not for date night plans. This is your opportunity to ‘ADD MORE VALUE’ and bump up that engagement with some content worth sharing. Use your instagram insights and determine the location(s) of your target audience. Afterwards, whip up a list of COVID-19 friendly activities and restaurants for V-day to share with your audience! Finally, don’t forget, this list can be used as recycled content and revamped for other holidays throughout the year– make it count.
Roses are Red: Incorporate Seasonal Color Scheme
We know Valentine’s Day content comes with fifty shades of red (and sometimes pink) so let’s put a spin on your aesthetic. It’s totally fine to temporarily change the colors of your logo, packaging or branding material to visually compliment the holiday. For example, if your brand logo or colors are green and white, changing them to a pink or red color scheme is a quick and easy hack. By doing this you will attract the portion of your audience interested in celebrating the day of L-O-V-E.
Ever After: Share a Love Story
Call us corny but love is in the air, and we think you should share yours and others as well. Whatever your product or brand is, sharing a love story alongside it can easily be incorporated. Maybe you have a haircare line; invite users to share how their significant other helps them on wash day #baegoals. As you can see, love stories and a little creativity can go a very long way. Listen, use this content idea and hit the content JACKPOT– imagine the response your brand would get!?
BONUS: maybe you could use the ‘add yours’ feature in your IG stories to capture a thread of all participants!
I Never Knew a Love Like This: Work with Kmonae & Kompany
Valentine’s Day is just one of many major holidays out of the year and we are here to give you the tools and resources to produce valuable content. After putting together recipes, date ideas, color schemes, and love stories you’re well on your way to becoming a content queen/king! However, creating on a consistent basis can be time consuming, which is why we’re here. Kmonae & Kompany has a full list of services waiting for you to book for your next campaign, or project. By choosing to work with us– We give your brand life, and We give you Kompany, let connect soon!
Happy Valentine’s Day
Xoxo– Kmo